Swiss Military

Trademarks: SWISS MILITARY HANOWA registered in many countries world wide. Sports watches for young fashion-conscious people HANOWA very fashionable, well-priced watches Our History: 1961 Hans Noll arrives in Biel, Switzerland, to take over the European sales management for a mid-sized watch factory. 1963 Hans leaves the group with aspirations to establish his own watch-making company with his wife, Elisabeth Noll. Without the resources to purchase an established brand, HANOWA is launched, created from the letters in Hans Noll Watches. 1966 The brand establishes a reputation for exceptional watch making, including ring watches, pendant watches, clip watches and more. 1990 The precision and skill of Hanowa leads to a focus on the production of sports, performance and lifestyle watches. Out of this, the Swiss Military brand is born. 2008 Hanowa celebrates its 45th Anniversary. Today SWISS MILITARY HANOWA has grown into a powerful watch brand with global recognition, reflecting a sporty, sophisticated lifestyle that adheres to a philosophy grounded in finding value and elegance at a reasonable price point.